Board Members
JUAN FELIPE BEDOYA
maryluz barragán
RUBÉN AVENDAÑO

Juan Felipe Bedoya
Economist from the Universidad de los Andes and Specialist in Business and International Relations from the same university. In addition, he completed the Executive Excellence and Mobility program at the University of Vienna in Austria and participated in the Highline Leadership program at the London Business School. Since 2012, he has served as the. General Manager of Porsche Colombia, ever since the company was established as the official importer of Volkswagen Group brands in the country, reporting directly to Porsche Holding Salzburg, a 100% Volkswagen AG company.
With over 25 years’ experience in the automotive industry, in 2020 the Colombian magazine La Nota Económica named him one of the Entrepreneurs of the Year, recognizing the activities he led for Porsche Colombia and its employees during the pandemic.
He is also an active opinion leader in the automotive sector and an advocate for the decarbonization in this industry. He was a speaker on this very topic at the BloombergNEF Summit 2022 in San Francisco, California; he also spoke at Sustainable Mobility in Latin America and moderated at the “Hydrogen in the Caribbean, energy for development” forum which was organized by the El Universal newspaper in Cartagena. In addition, he will participate in the first Congress of the Colombian Hydrogen Association, where he’ll discuss topics around transportation, mobility and hydrogen technology in Colombia.
As of March 2022, Juan Felipe Bedoya is part of the Board of Directors for the Anti-Corruption Institute and a member of the Advisory Council for the German-Colombian Chamber of Industry and Commerce.

Maryluz Barragan
Maryluz Barragán González is the Deputy Director of the Missionary Department at the Center for Studies in Law, Justice, and Society, Dejusticia. Maryluz holds a Master’s degree in Law from the University of California, Los Angeles – UCLA. She also has a specialization in administrative law from Pontificia Universidad Javeriana and a law degree from the University of Cartagena. She has served as an auxiliary magistrate at the Constitutional Court and coordinated Dejusticia’s strategic litigation area for several years. She has worked for the Third Section of the Council of State, the General Comptroller’s Office, the Administrative Department of Public Service, and USAID’s Program for Afro-descendants and Indigenous Peoples. She was also a co-founder of the organization Ilex Acción Jurídica.

Rubén Avendaño
An economist from the Universidad de los Andes, with a Master’s in International Development from the Stanford School of Public Policy at Duke University. Throughout the course of his career, Ruben has become a recognized expert in the management and strategic planning of public service companies and in Corporate Governance, with a particular focus on the water and sanitation sector. His experience includes advising multilateral banks, as well as other national and subnational entities.
Ruben has been a consultant to the World Bank in countries such as Paraguay, Uruguay, Colombia and Peru. He served as an official of the Inter-American Development Bank (IDB) in Washington D.C. He also coordinated the design and implementation of the new Corporate Governance model for the group Empresas Públicas de Medellín (EPM).
He has held management positions in public utility companies and different public entities in the water and sanitation sector in Colombia, such as the Commission for the Regulation of Potable Water and Basic Sanitation (CRA), the National Planning Department (DNP) and the Credit Department of the Financial Fund for Urban Development.